The story of Måd
Vanilla is a sweet answer to livelihood problems and to deforestation. Its value is almost at an all time high. So, profits, when used with integrity and not syphoned off by financial bully boys or local crooks can be used to support essential tropical forestry programmes.
Sadly, the island itself has one of the world’s highest rates of deforestation . But simply ‘stopping’ won’t help. It won’t provide an income for people or improve their longer-term prospects. But by developing and distributing this fragrance, we will work with Madagasgar’s threatened communities to build social, economic and ecological resilience.